Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.
Server-Side vs. Client-Side Rendering: What Google Recommends
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings?
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect.
Google AI Mode Expands Rollout, Adds Maps & Shopping Results
Google AI Mode is now available to all US users in Google Labs, offers new visual cards, shopping integration, and more.
Google & Apple Maps: 20% of Local Searches Now Start Here
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.
Google Discover Desktop Data Previously Trackable In Search Console
Google Discover desktop data was briefly accessible in Search Console. Though no longer available, the data provides insights ahead of the full rollout.
Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead.
ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon.
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth.
YouTube Tests AI Overviews In Search Results
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
7 AI Terms Microsoft Wants You to Know In 2025
Microsoft’s new AI terms reveal how ‘Frontier Firms’ will transform work. Learn what they mean for marketers and if you’ll soon be an ‘agent boss.’
Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them.
Why Do Web Standards Matter? Google Explains SEO Benefits
Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps.
AI Use Jumps to 78% Among Businesses As Costs Drop
AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford’s 2025 AI Index report.
Google Analytics Adds New Features For Privacy-Era Tracking
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.
DOJ’s Google Search Trial: What If Google Must Sell Chrome?
Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions.
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling
Google’s ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
Google’s New Domain Structure: What’s Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility.
LinkedIn Launches New Creator Hub With Content Strategy Tips
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
AI Search Study: Product Content Makes Up 70% Of Citations
New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy.
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low
A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.
ChatGPT Memory Update: Remembers Info Across All Chats
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition.
Google Confirms: Structured Data Still Essential In AI Search Era
Google AI search news: no special optimizations needed for AI features, but structured data still matters.
AI Costs Drop 280x In 18 Months: What This Means For Marketers
AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes.