Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
Factors To Consider When Implementing Schema Markup At Scale
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes.
B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships
Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships.
Google Expands AIO Coverage In Select Industries
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries.
Google AI Mode Expands Rollout, Adds Maps & Shopping Results
Google AI Mode is now available to all US users in Google Labs, offers new visual cards, shopping integration, and more.
![How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/storytelling-634-760x400.webp)
How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International]
A brand’s approach to empathy, AI, and personalization offers key insights for CMOs aiming to drive impactful marketing campaigns and business growth.
![We Figured Out How AI Overviews Work [& Built A Tool To Prove It]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/featured-427-760x400.webp)
We Figured Out How AI Overviews Work [& Built A Tool To Prove It]
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google.
The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You
Google says AI Overviews are changing search. The data? Not so fast. See what 5 billion queries reveal about user behavior.
Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Survivors
Reddit moderators accuse AI researchers of psychological manipulation and ethical breaches in an AI persuasiveness study
ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
7 AI Terms Microsoft Wants You to Know In 2025
Microsoft’s new AI terms reveal how ‘Frontier Firms’ will transform work. Learn what they mean for marketers and if you’ll soon be an ‘agent boss.’
Data Clean Room: What It Is & Why It Matters In A Cookieless World
Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness.
How To Onboard Digital Marketing Talent According To Agency Leaders
New hires thrive when onboarding is done well. Explore proven agency strategies for fostering engagement, productivity, and loyalty from day one.
Is WordPress The Right Choice For eCommerce Websites?
From customization to security risks, here’s everything you need to know about using WordPress for ecommerce.
AI Use Jumps to 78% Among Businesses As Costs Drop
AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford’s 2025 AI Index report.
How Is Answer Engine Optimization Different From SEO?
Is SEO enough for ChatGPT visibility? New data says: not always. See where SEO and LLM overlap and where they don’t.
How To Build Consensus Online To Gain Visibility In AI Search
Forget gaming AI search. Focus on credibility. Expert-backed insights, strategic collaborations, and consensus-building will keep your content relevant in today’s AI-driven search.
LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE)
Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.
SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025
Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO
Google Says LLMs.Txt Comparable To Keywords Meta Tag
Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag
How To Get A Job In Digital Marketing In 2025
Facing challenges in your job search? Explore strategies to help you secure a digital marketing job despite tough times.
How To Write SEO Reports That Get Attention From Your CMO
Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results.
![AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/featured-438-760x400.webp)
AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility.
How I Edit AI Content: A Workflow For The New Age Of Content Creation
Want better AI content? Stop fixing grammar and start editing like a human. Kevin Indig shows you how.
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model
Sam Altman confirmed that OpenAI is preparing to release an open source AI model with capabilities close to the most advanced available today
AI Search Study: Product Content Makes Up 70% Of Citations
New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy.
How To Get Brand Mentions In Generative AI
Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content