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Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
Factors To Consider When Implementing Schema Markup At Scale
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes.
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans.
Testing Google’s Post-AIO Traffic Claims
Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled?
Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency
Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.
Google’s Updated Raters Guidelines Target Fake EEAT Content
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content
Google Shares Insight About Time-Based Search Operators
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta
Server-Side vs. Client-Side Rendering: What Google Recommends
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.
Yelp Vs. Google Antitrust Case Survives First Big Test
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices.
Reddit Q1 Report: What It Means For Digital Marketing And SEO
Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings?
Google Expands AIO Coverage In Select Industries
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries.
Google Is Launching Search Central Deep Dive Events
Google announced a new series of multi-day events called Deep Dive for in-depth coverage of the technical and marketing sides of SEO
Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?
Stop obsessing over 500 searches. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset.
Reimagining EEAT To Drive Higher Sales And Search Visibility
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it
SEO Vs. PPC: What’s The Best Strategy For Your Business?
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision.
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query
11 Lessons Learned From Auditing Over 500 Websites
After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings.
WordPress Robots.txt: What Should You Include?
A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters.
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO
Google & Apple Maps: 20% of Local Searches Now Start Here
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.
Google On Diluting SEO Impact Through Anchor Text Overuse
Google’s John Mueller answers a question about diluting the impact of anchor text by using it sitewide.
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We Figured Out How AI Overviews Work [& Built A Tool To Prove It]
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google.
Google Discover Desktop Data Previously Trackable In Search Console
Google Discover desktop data was briefly accessible in Search Console. Though no longer available, the data provides insights ahead of the full rollout.
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic.
Google Clarifies Googlebot-News Crawler Documentation
Google updated the Googlebot-News documentation to remove wrong information
Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead.
Google Updates Gemini/Vertex AI User Agent Documentation
Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal